Legal
Effective date: 1 July 2026. These terms govern your use of 12x.au and engagement with 12X advisory services.
12X is the trading name of J. Bruce Eickelman, an advisory practice based in Sydney, New South Wales, Australia. References to "12X", "we", "us", or "our" in these terms refer to J. Bruce Eickelman and the 12X practice.
Our registered business address is Sydney, NSW, Australia. For contact, see the Contact page.
These terms apply to your use of the website 12x.au ("the Site") and to any engagement with 12X advisory, consulting, publishing, education, or content services ("the Services"). By using the Site or engaging with us, you agree to these terms.
Specific engagement terms — including scope, pricing, deliverables, and timelines — are set out in separate written engagement agreements. In the event of conflict between these general terms and an engagement agreement, the engagement agreement prevails.
The information on 12x.au is provided for general informational purposes only. It does not constitute financial, legal, accounting, or professional advice. You should obtain independent advice before acting on anything contained on this Site.
We make reasonable efforts to keep information current and accurate, but we do not warrant that the Site is free of errors or up to date at all times.
All content on 12x.au — including text, design, layout, graphics, and structure — is the intellectual property of J. Bruce Eickelman unless otherwise stated. You may not reproduce, distribute, or use any content from this Site without prior written permission.
Deliverables produced as part of a paid engagement are governed by the intellectual property terms in the relevant engagement agreement.
All advisory, consulting, publishing, and retainer engagements are subject to a separate written agreement that specifies scope, deliverables, fees, payment schedule, and termination conditions. No engagement is binding until both parties have signed the relevant agreement.
An intake form submission does not constitute an offer or acceptance of engagement. It is an expression of interest that initiates a scoping conversation.
Payment terms are set in the relevant engagement agreement. Fixed-fee engagements typically require a deposit before work commences. Monthly retainers are invoiced in advance. We reserve the right to pause or terminate work where payment is overdue by more than 14 days.
We treat all client information as confidential. We do not share, disclose, or use client information for any purpose other than delivering the agreed engagement. Specific confidentiality obligations are set out in engagement agreements.
To the maximum extent permitted by Australian law, 12X's liability for any claim arising from the use of this Site or from an engagement is limited to the total fees paid by the client for that engagement in the preceding three months.
We are not liable for indirect, consequential, or special damages of any kind.
These terms are governed by the laws of New South Wales, Australia. Any disputes are subject to the exclusive jurisdiction of the courts of New South Wales.
We may update these terms from time to time. Updated terms are effective from the date they are published on this page. Continued use of the Site after changes are published constitutes acceptance of the updated terms.
For questions about these terms, contact us at bruce@eickelman.com.au or via the Contact page.