Legal

Privacy Policy

Effective date: 1 July 2026. We are committed to protecting your personal information in compliance with the Australian Privacy Act 1988.

1. Who We Are

12X is the trading name of J. Bruce Eickelman, an advisory practice based in Sydney, New South Wales, Australia. We are the data controller for personal information collected through 12x.au and our advisory services.

2. Information We Collect

We collect personal information when you:

  • Submit a contact form or intake form on this Site or on 12xclarity.com.au
  • Book a call via Calendly
  • Email or phone us directly
  • Enter into an engagement with us

The types of information we may collect include: your name, email address, phone number, business name, and information about the problem or situation you have described to us.

We do not collect payment card information directly — payments are processed by third-party providers under their own privacy policies.

3. How We Use Your Information

We use personal information to:

  • Respond to your enquiry or message
  • Assess whether an engagement is appropriate
  • Deliver services under a signed engagement agreement
  • Communicate with you about your engagement
  • Meet our legal obligations

We do not use your information for marketing purposes without your consent, and we do not sell personal information to third parties.

4. How We Store Your Information

Personal information is stored securely. We retain information for as long as necessary to deliver the services you have engaged us for, and for up to seven years thereafter to meet legal and compliance obligations, unless you request deletion sooner.

We take reasonable technical and organisational measures to protect your information from unauthorised access, disclosure, or misuse.

5. Third-Party Services

This Site uses the following third-party services, which may process your personal information under their own privacy policies:

  • Calendly — for booking calls. See calendly.com/privacy.
  • Google Fonts — for typography. See fonts.google.com/privacy.
  • Hostinger — our hosting provider. See hostinger.com/privacy-policy.

6. Cookies

This Site uses minimal cookies. The theme preference (dark/light mode) is stored in your browser's local storage and does not leave your device. Calendly may set cookies when you visit the booking widget — see their privacy policy for details.

We do not use advertising cookies, tracking pixels, or analytics cookies on this Site.

7. Your Rights

Under the Australian Privacy Act 1988, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your information (subject to our legal retention obligations)
  • Lodge a complaint with the Office of the Australian Information Commissioner (oaic.gov.au)

To exercise these rights, contact us at bruce@eickelman.com.au.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Updated versions are published on this page with a revised effective date. Continued use of the Site after changes are published constitutes acceptance.

9. Contact

For privacy enquiries or to exercise your rights, contact us at bruce@eickelman.com.au or via the Contact page.