12X — The Team
Seven disciplines. One practice. Every engagement assembles the relevant specialists around the specific problem — no overhead, no generalists pretending to be specialists.
The Practice
12X is not a traditional advisory firm. It is a practice — a defined group of specialists with specific disciplines who come together around the right problem. Every engagement is scoped before it starts, staffed precisely, and ends with a clean handover.
Founder & Principal
50+ years across business building, advisory, publishing, and transition. The practitioner at the centre of every engagement. Has built, sold, and wound down multiple businesses. Has been on both sides of the table in acquisitions. The one constant across all six arms.
Senior Software Development
Designs and builds the robust digital platforms and scalable systems that power the practice's client-facing work. Responsible for the technology infrastructure behind the Education arm and the client delivery layer.
Marketing & Communications
Shapes the brand story, builds the practice's presence, and connects the right message to the people who matter. Leads copywriting, content strategy, and the Content Engine arm execution.
Graphic Design & Brand Identity
Crafts compelling visuals and cohesive brand identities that communicate authority and precision. Responsible for all client-facing design outputs across publishing, content, and practice materials.
Director of Research & Production
Leads research intelligence, content production, and the systems that turn raw material into structured, finished assets. Manages the production pipeline across publishing and wisdom harvesting engagements.
TV, Media & Video Production
Captures and produces powerful visual content — interviews, product documentation, and brand media that informs and drives action. The visual record of what the practice produces.
Legal Advisory
Provides strategic legal counsel across engagements — protecting client interests and ensuring every agreement is structurally sound. Particularly active in Exit Advisory and Wisdom Harvesting engagements.
Want to know who handles your engagement?
Every intake is assessed by Bruce personally. The team is assigned based on scope and discipline.