12X is a small operator-shaped firm on the NSW Central Coast. We install systems and produce artefacts; we do not sell hours as a consultancy. The categories below group outputs by kind. Any of it can be scoped as a one-off deliverable, a short installation, or an ongoing operating layer.
For pro-bono or partnership arrangements, the same list applies at the same standard.
01 Written & Editorial
- Grant applications and LOIs
- Long-form essays and manuscripts
- Speeches, briefings, pitch documents
- Policy drafts (safeguarding, media consent, complaints)
- Case studies, impact reports, annual reports
- Book drafting and full editorial review
02 Audio & Video Production
- Podcast production end-to-end
- Interview protocols and prompt libraries
- Recording rig install and staff training
- Video descriptions, chapter markers, YouTube structure
- Audio overviews and NotebookLM host packs
03 Design & Web
- Websites and landing pages (WCAG 2.2 AA)
- Brand and visual system authoring
- Infographics, one-page briefs, board reports
- Illustration and image direction
- Print-ready formatting
04 Compliance, Governance & Legal Drafts
- Engagement letters, MOUs, NDAs, volunteer agreements
- Terms of Service and Privacy Policy drafts
- Spam Act 2003 audits
- Working With Children Check policy and workflow
- Consent frameworks for participant work with minors
- Data-handling and GDPR-adjacent audits
05 Growth, Outreach & Media
- Donor and sponsor sequences
- Press releases and journalist relationship maps
- Speaker positioning and application drafting
- SEO audits and keyword strategy
- Social repurposing from long-form assets
- Editorial content calendar
06 Data, Analytics & Systems
- Donor funnel and program outcome dashboards
- Database architecture and CRM setup
- API integrations, webhook receivers, OAuth flows
- Automation of repeated back-office tasks
- Quarterly attribution reports
- Security audit of authenticated flows
The depth behind each category.
A sample deliverable per category, described by what it is, what it contains, and typical length. Length ranges are typical, not fixed; every deliverable is scoped to the receiving organisation.
Sample deliverables
Grant application (LOI + full)
A funder-facing document for state, federal, or philanthropic grants.
Contains: eligibility screen, organisational fit, need statement, program description with logic model, evaluation plan, budget narrative, sustainability, appendices. LOI: 2 pp. Full: to funder limit, typically 10 to 20 pp.
Long-form editorial essay
A single-argument piece in a defined author voice, published on an owned property.
Structure: anchoring scene, one central claim, 3 to 5 subheaded moves, closing diagnostic. No labelled framework in the tail.
Policy draft (governance, safeguarding, media, complaints)
An operating policy the organisation can adopt after legal review.
Contains: scope, definitions, procedure, roles, escalation, complaint mechanism, review cycle, appendices with forms and consent language. Plain-English, statute-footnoted.
Impact report or annual report
A public-facing narrative and data report for donors, funders, and members.
Contains: director's letter, program-by-program narrative, outcome dashboard, financial summary, forward plans, acknowledgements. Designed for print and web.
Sample deliverables
Podcast episode package (end-to-end)
A single episode from source material to published audio.
Includes: source-to-script adaptation, host brief, production, audio normalisation, cover art, show notes, chapter markers, transcript, distribution setup.
Interviewer protocol and prompt library
A working document for staff or volunteer interviewers.
Structure: 20 to 30 questions organised by phase, guidance on how to hold the room, tells to watch for, when to pause, when to press. Anti-gaming discipline built in where context calls for it.
Recording rig install and staff training
Equipment set up on-site, staff trained, handed over.
Includes: equipment recommendation, room setup, quick-start SOP, troubleshooting guide, first recording session run alongside staff, sign-off checklist.
Sample deliverables
Landing page or long-form web page
A single web page built on a defined design system.
Includes: content structure, GL-003-tokened design, responsive breakpoints, WCAG 2.2 AA accessibility, print CSS if relevant.
Print-ready report layout
A long-form document formatted for print and PDF export.
Includes: cover, TOC, sections, running headers, page numbers, sidebars and callouts, bibliography, print CSS with page-break control.
Sample deliverables
Engagement letter or MOU
A working agreement between two organisations or between an organisation and a contractor.
Contains: scope, deliverables and dates, fees and payment terms, IP and confidentiality, termination, dispute resolution, governing law.
Volunteer agreement and role description
The contract that governs an unpaid participant's relationship with an organisation.
Contains: role and hours, conduct expectations, safeguarding acknowledgements, WWCC requirement, insurance, confidentiality, media consent, termination.
Child safeguarding policy
The mandatory policy for any organisation working with people under 18.
Contains: scope, definitions, WWCC verification workflow, code of conduct, reporting obligations, complaint process, review cycle, appendices with consent forms and disclosure templates.
Media consent framework
The consent architecture for capturing, producing, and publishing participant stories.
Contains: plain-English consent form, guardian consent form, revocation process, use-scope specificity, retention plan, complaint mechanism.
Sample deliverables
Cold outreach or donor sequence
Multi-touch email sequences for introduction, engagement, or reactivation.
Structure: initial value email, second-touch clarifier, direct ask, quiet close. Personalisation slots defined. Spam Act 2003 compliant.
SEO audit and content brief pack
A technical and content audit of an owned property with prioritised recommendations.
Covers: Core Web Vitals, indexation, on-page optimisation, backlinks, keyword gap analysis, content brief templates for top-10 opportunities.
Editorial content calendar
A rolling schedule across owned and social channels.
Structure: 12 weeks of content mapped across long-form, newsletter, LinkedIn, Facebook. Repurposing map from source assets.
Sample deliverables
Donor funnel and program outcome dashboard
A working dashboard connecting outreach activity to outcomes.
Tracks: top-of-funnel sources, qualification stages, close attribution by channel, cost per outcome, cohort retention. Delivered as a live dashboard the organisation can operate themselves.
CRM setup and taxonomy
A working customer or supporter database matched to operating rhythm.
Includes: schema design, taxonomy of records and tags, migration from spreadsheets, integration with email and accounting, user training.
Back-office automation
Repeated manual tasks converted into scripted workflows.
Examples: intake-form-to-Slack, receipt generation, scheduled reports, calendar reminders. Each shipped with a written SOP.
How to engage
Most engagements begin with one small, well-defined piece of work delivered in two to three weeks, followed by a review. We do not take on ongoing retainers before we have both shipped something together.