Hello, Bruce here.
One of the first things I was taught in business: nobody wants to work with someone they don’t like or trust, and if it’s free there’s usually a catch.
No catch here. The paid work at 12xdecision funds the free work at 12xedu, and always will. Some readers eventually become clients. Most don’t. Both are fine.
If you’re worried about where your life or your business is heading, start at 12xedu.com. If not, thanks for stopping by.
— Bruce
Six doors. Some free, some paid, none hyped.
- 12xedu.com The Academy. Free essays, tools, and questions worth sitting with.
- 12xdecision.com.au The Practice. Decision architecture for founders who are structurally stuck.
- 12x.au/bench The Bench. Small-scale work for owner-operators below advisory scale.
- 12xmediapress.com The Press. Books, some written, most still being written.
- guardrails.12x.au Guardrails. The personal operating framework, free to use.
- whatthesongsknew.com What the Songs Knew. A wisdom series told through music.
I write and build for people who want direction, not motivation. Free where it can be. Paid where it has to be.