Evidence over Opinion
Decades of operating experience, not frameworks invented in a consulting room.
Fifty years across financial services, construction, remote mining, recruitment, hospitality, real estate, and a skydiving school with over 1,300 jumps. Not theory — scar tissue. The kind of experience that only comes from doing things badly enough to learn how to do them well.
For most of that time, the knowledge stayed inside the business. Inside the founder. That’s how it usually works — until it doesn’t. Until the founder wants to step back and there’s nothing written down. Until the successor has to learn the hard way what could have been passed on. Until the exit doesn’t go the way it should because the business was too dependent on the person who built it.
12X & Co. is the institution built from that arc. Education that teaches what life eventually teaches anyway — but faster. A practice that helps founders build businesses that can run without them. And a publishing house for ideas that deserve to outlast the people who had them.